A trade fair with 80 years of successes
For decades, The Inspired Home Show has been the most prestigious home products trade fair in North America and beyond. Every year until 2019, the event of the International Housewares Association used to host more than 52,000 sector professionals and brands, with registrations from more than 130 Countries around the world. The Inspired Home Show, therefore, was the gravity centre of the home industry, where to network, discover the most innovative trends, take part in educational initiatives, and show company offerings to the large audience of stakeholders.
The relaunch of The Inspired Home Show
The Covid-19 pandemic, however, forced the organisers to postpone the 2020 and 2021 events. Now, at last, is the moment to turn the lights of Chicago’s McCormick Place, the event’s historic headquarters, on once more. The Inspired Home 2022 will be enhanced by special novelties, such as Connect 365. The event’s digital Marketplace is getting ready to revolutionise the relationship between brands and users, who can have an exclusive preview of the products that will be the stars of the unique show of the Windy City. Obviously, MartiniSPA and its best lines had to be included in the list of international brands.
MartiniSPA: here is how to hold Illinois in thrall
From 5 to 7 March, when looking at exposition space N6453 – North building, floor 3, hall B1 – visitors will in fact discover how creativity and innovation can best serve the environment. For example, they will see demonstrations of the unique properties of the Beauty Sponges, the sponges created by MartiniSPA with the X-Pand process to exalt the active principles of their natural components with heady fragrances: aloe vera, coconut, hemp seeds, pink grapefruit, or coconut. Made for all skin types, the Beauty Sponges enhance every minute spent under the shower.
Hygiene+, a healthy body in a healthy house
Visitors to The 2022 Inspired Home Show will be able to feast their eyes on the MartiniSPA Hygiene+ collection, with sponges and accessories for the home and the body. The fair’s guests will admire the excellence of the antibacterial ingredients that identify the Hygiene+ line: silver ions, zinc pyrithione, copper, and thiabendazole are just some of the ingredients on which MartiniSPA has built an invaluable bacteriostatic action for safe families in safe domestic environments. An example of Made in Italy in step with the times, that is sure to have an impact also on the other shore of the Atlantic.
Mr. Eco® al The Inspired Home Show
The Mr. Eco® range will, once more, be the undeniable star of the show. The winners of the Red Dot Design Awards 2020, the products of the most recent MartiniSPA inspiration, are taking the market by surprise with their 4 strong points: no plastic elements, recyclable and biodegradable materials, natural ingredients (from loofah to bamboo), and sustainable packaging made from FSC® certified paper. Because this is the true identity of MartiniSPA, to also be witnessed in Chicago: a brand that breaks new ground with its focus on the environment, without compromising the originality and uniqueness of its products.
+++ TIHS 2022 Update from the MartiniSPA team +++
The experience of The Inspired Home Show 2022 has fully satisfied the MartiniSPA staff present in Illinois. A positive balance – in terms of networking and new leads – summed up well in our team’s closing statement:
“The Inspired Home Show allowed us to meet many partners and potential customers in just a few days. The show was a very successful moment and we had the chance to explain to many visitors our history, the inspiration behind each product and current trends such as eco-friendly Mr.Eco® and Hygiene+ antibacterial products. Thank you Chicago for this opportunity!”
